PhDBusiness Administration, Marketing Program
|Study location||Turkey, Istanbul|
Undergraduate diploma (or higher)
The entry qualification documents are accepted in the following languages: English / Turkish.
At least 3 reference(s) must be provided.
- You should aim to provide 3 academic references but employer references are also accepted
A motivation letter must be added to your application.
One of the most important parts of your application is the motivation letter. Its goal is to introduce your background and support your application. In short, its goal is to answer the question:
Write in a clear and logical manner: remember, the way you write and present yourself says a lot about you. Do not plagiarize as this will mean automatic disqualification from the evaluation process.
Some points that may help you answer this question:
Click here to check our How to write a strong Motivation Letter or Statement of Purpose video on YouTube.
Click here for details.
Koç Ph.D. in Business Administration program’s main focus is to train students to become influential research scholars in their field of study at top universities worldwide. Interested students should desire an academic position at a top university, and possess the motivation and ability to attain this goal. For this reason, our program is not an appropriate option for people planning to work in the industry.
Three aspects of the program stand out to help achieve its primary goal of training high-quality researchers:
The Quality of the Faculty
Koç GSB Faculty members have PhDs from reputable Ph.D. programs worldwide, are research-active, and publish in top journals in their area of expertise. Additionally, a number of faculty are represented in editorial review boards of top journals.
Koç University Ph.D. in Business Administration program has a flexible structure to accommodate students with unique goals and backgrounds. For example, Ph.D. candidates in marketing can focus on consumer behavior, strategy, or modeling, and customize their course work accordingly. This customization may involve taking courses from related disciplines, including economics, and psychology. Note that our program requirements focus on developing conceptual and methodological skills, which are essential to producing quality academic research.
Koç GSB Faculty is dedicated to the training of Ph.D. students, and collaborating with them on joint projects. Published papers that resulted from such collaborations attest to the success of this approach. Ph.D. students have very limited teaching responsibilities so that they can focus on their research program and develop their research skills without much distraction on their time.
For students interested in experimental methods, there is a dedicated marketing lab with twenty-one lab stations. Data collection is simplified thanks to specialized software that handles study announcements, participant sign-ups, and extra credit assignments.
We emphasize a supportive culture among our Ph.D. students and focus on the collective success of the group rather than individual students. Resulting supportive social environment enables students to establish valuable relationships with their colleagues in the program.
The program has a duration of 5 years, is taught in English on a full-time basis following very closely an American Ph.D. model. It is expected that Ph.D. candidates will commit all their time to the program.